Merge/ Purge

To identify and eliminate duplicate records within and throughout participating house, rental and suppress lists for a direct mail campaign.

All Merge/Purges are not alike!

Our 50 years of experience has allowed us to develop aproprietary Merge/Purge package that performs consumer and business to business dupe elimination with complete match criteria flexibility.

Consider this scenario:

You have a house file that includes the last five years of product buyers. Some are catalog buyers, others are space buyers (response from magazine and newspaper ads), and others from your store's walk-in customers.

Along with these buyers you have rented various lists of prospects, some of whom may already be your customers. All but a few arrived on mag tape but you have some lists on floppy disks.

You are going to test five direct mail strategies, varying copy and price to test the market place. You would like a good geographic cross section of your mailing area for each test but would like to maximize your postage discounts.

...and of course, everything has to be completed yesterday!

Our

Smart Merge/Purge

saves the day! Your house file will be key coded to allow any amount of factors within your file to be analyzed, your rental files will be reformatted as they arrive and all will be converted in-house. Our daily Merge/Purge progress reports will be e-mailed and/or uploaded for on-line access.

Our Smart Merge/Purge will flag all multi hits using your uniquely designed match criteria. You may request one per household, multi member per household, or

design your own match.

At your request, these can be rekeyed or flagged for future use. All lists can be assigned specific priorities as to which list retains the mailable record if a duplicate is found. Or, for a balanced assignment of duplicates, Our

Smart Merge/Purge

offers an equal weight multi assignment or any or all of your participating files .